![]() ![]() The company made a business decision, and they are paying a price, because – in my opinion – they didn’t understand their user base. Others have been much less respectful, and that’s a shame. While I disagree with Smile Software’s choice, I have been very respectful of the company, which is made up of great people. Watching a decade’s worth of goodwill unravel in the wake of a surprise decision that alienated a lot of customers has been a sobering lesson that we need to tread carefully ourselves. … we’re mainly a bit spooked by some of the unbridled scorn being poured on a previously well-regarded team that’s successfully marketed a solid, dependable utility for years. So if you’re a TypeIt4Me user alarmed by Smile’s new direction and worried we might follow in their footsteps, you can relax: that’s not going to happen. The one-time $19.99 purchase with optional upgrades model suits us just fine and people seem happy enough with it. … our view is that Smile’s new plan constitutes a bold move, albeit not one we would consider making ourselves. Riccardo Ettore, who develops TypeIt4Me, which was the first snippet expansion tool for Mac, has written a blog post explaining his point of view on this issue. Instead of a one-time fee for their app, there will be a monthly fee. ![]() You may have seen, last week, that Smile Software, the maker of the utility TextExpander, is moving to a subscription model.
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